All.ways Cultivating WTFNB
Community Through Cycling
All.ways is NYC’s largest and most visible WTFNB racing and development club. As a 501(c)(3), our 85+ members ride not just to win races—but to build community, grow confidence, and create a space where everyone belongs.
We’re about more than bikes. We celebrate each member’s unique path, support their goals on and off the bike, and make cycling more accessible to WTFNB folks across the city.
Our Sponsors
Meet our generous sponsors for the 2025 season. We thank these brands and organizations for believing in women / trans / femme cycling and supporting our mission to empower riders through community, financial support, and access to resources.
Pause Breath Reflect - Michael O’Brien
Michael O’Brien is a cyclist, motivational speaker, and digital wellness champion who believes in diverse and inclusive pelotons.
After a near-death cycling accident, Michael turned to mindfulness and meditation to help shift his perspective in almost every aspect of his life. Today, his meditation app, Pause Breathe Reflect with Microdose EQ, helps people Scroll and Stress Less and Ride More! It also includes short mindfulness practices for everyday moments, as well as visualization techniques for running and cycling races to help you perform at your best.
As one of our O.G. sponsors, Michael has been instrumental in helping us provide professional cycling coaching and subsidize our members’ racing licenses and event entry fees. Reducing these costs for our membership helps individuals take the first, second, and third steps into competitive cycling, and we are incredibly grateful for his continued support and positive energy. Michael is a gem.
Specialized NYC
Our team’s official partner for bike service and merchandise in 2024 is Specialized NYC.
From its 4 locations across Manhattan, Brooklyn and Queens, Specialized NYC provides New York City with expert bike mechanic services and access to state of the art cycling equipment and technologies.
The Hilltop Williamsburg team has been spectacular in championing our club as we strive to make bikes, technical gear and its upkeep more accessible to our membership. They are enthusiastically doing their own work to increase diversity and representation of WTFNB individuals in our sport. We love hanging out at the Williamsburg shop and can’t wait to see this relationship grow. Stay tuned!
revolutions per
Our bike fit partner for 2024 is Revolutions Per Bikefit Studio. Revolutions Per is run by AM van Doren in Gowanus, Brooklyn. They provide “bio-mechanical bike fitting for all bodies and most bikes,” which is an inclusive motto we stand behind and love. AM brings with them a wealth of knowledge and resources about movement analysis, bike fitting, inclusion in cycling, and community building. We are excited to support Annemarie’s new business and encourage everyone to reach out and schedule a bike fit.
Eliel
Eliel handcrafts the Best of the Best high-performance cycling gear on the planet — created in California using only the best fabrics and latest technology.
TPar
Since the start of our club in Fall 2020, Tara Parsons has been a staunch supporter of our mission and integral to our growth and success as an organization.
Why Partner with All.ways?
Connection with a passionate community
Plug into a bold, growing movement of WTFNB cyclists shaping the future of the sport on group rides, in races, and beyond.
Values that align with yours
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Authentic visibility
This is about shared impact. We feature our partners on our website, social, newsletters, kits, and in the stories we tell because this is about shared impact, not just logos.
Let’s work together
Sponsorship tiers start at $1,000, and we’re open to collaborating in the way that feels most meaningful to you. Let's talk about how we can build something powerful together.